Google has announced a change to the way its Search systems extract JSON-LD structured data from HTML. Google Changes JSON-LD Parsing: Double-Escaped HTML Entities Will No Longer Be Unescaped The change is focused on HTML entity unescaping. Google says its parser will now perform only a single pass of HTML unescaping when extracting JSON-LD. That…
If you work in SEO, you will eventually run into a website where the HTML source looks almost empty, while the browser displays a complete page. The developer says, “The content is there.” You check Google Search Console and think, “Not quite.” This is where Server Side Rendering (SSR) and Client Side Rendering (CSR) become…
A JavaScript-heavy website can look perfect to a user and still create serious SEO problems. The page loads. The animations work. Products appear. Filters work. The developer opens the website and says, “Everything is there.” Then you open Google Search Console and find half the important pages sitting in Crawled, currently not indexed. That is…
Faceted navigation is great for users. You visit an e-commerce website, choose Brand, select Color, set a Price, and suddenly the 2,000-product catalog becomes a much more manageable list. For shoppers, that is useful, but for search engines, it can become a URL factory. One filter creates one URL. Two filters create several combinations. Add…
Seeing “Crawled – currently not indexed” in Google Search Console can make an SEO immediately reach for the Request Indexing button. That is usually the wrong first move. Google’s own Search Console documentation says this status means Google crawled the page but has not indexed it. Google also says the URL may be indexed later…
A page can fail to appear in Google for several reasons. Sometimes Google has not crawled the page. Sometimes Google crawled it but decided not to index it. And sometimes the page is indexed but still does not rank where you expect. These are three different problems, and treating them as the same SEO issue…
If someone asks me what I’m most proud of in my SEO career, ElectronicsForU is always one of the first examples that comes to mind. Watch the proof video below:
Every week, a new post or video is going viral. “I made ₹50,000 with ChatGPT.” “I earned ₹97,000 with Claude SEO.” “I replaced my 9-to-5 using AI.” “I built a six-figure business in 30 days.” The numbers keep changing. The AI tool keeps changing. But the story is always the same. Thousands of people stop…
AI Overviews and AI Mode: They’re Not the Same Thing A lot of people are using these two terms as if they mean the same thing. They don’t. And if you’re serious about SEO, understanding the difference could change how you create content over the next few years. I’ve seen many SEO discussions where someone…
After 7 years in SEO, I’ve realized one thing. Most websites don’t have a content problem. They have a content quality problem. Everyone talks about publishing more blog posts. “Publish 100 articles.” “Post every day.” “Target more keywords.” But very few people talk about maintaining the content that’s already live. I’ve worked on websites with…